Starting a business requires you to make decisions constantly—about what you’re building, who it’s for, what you offer, how you’ll talk about it, and where to focus your time and resources. It’s easy to start with a list of things to do and find yourself making decisions without a clear foundation to guide them.

Nail that Niche helps you establish that foundation. Through a series of focused exercises, you’ll define the essential elements of your business so you have a clearer basis for making decisions and language for communicating about your work.